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Pretty in my Pocket

By Pretty in my Pocket, LLC

This app is only available on the App Store for iOS devices.


Pretty in my Pocket (PRIMP), named Best Beauty App by InStyle Magazine.

Shop style & fashion designer brands in dresses, shoes, handbags, swimsuits, beauty & personal care. Inspired, rated, and curated by fashion and beauty blog experts.

PRIMP's mission is to create a community and marketplace that helps inspire a new way to discover beauty and fashion trends - from real women.

Our purpose is to help women shop and discover what’s beautiful for them - clothes, cosmetics, accessories - from a totally empowered position - the position of radical self- acceptance.

We exist to facilitate primping by building women up and by inspiring personal style in all its sizes, shapes, and possibilities. We’ve all observed the impact of the media’s benchmark of “perfection” - promoting beauty and fashion in association with airbrushed super models of a certain size, shape, skin/hair color. At PRIMP, we’re doing our part to shatter the media’s narrow definitions of “pretty” by promoting the Beautocracy - beauty by and for the people.

Our community-sourced content and commerce platform enables you and our experts to upload and tag outfits and looks, making them shoppable for all our members. Access over 3.5 million products from retailers like, Nordstrom, Target, Farfetch, Urban Outfitters, Macy's, Bloomingdales, and hundreds more. PRIMP even provides access to undiscovered online gems all over the world.

PRIMP editors curate collections of what's trending. These product lists of bags, shoes, dresses, cosmetics, etc. usually sell out! Be in the know by signing up for our newsletter and staying in-tune with our app. You'll receive priority alerts, so you don't miss out!

Use PRIMP and get rewarded with beauty and fashion Perks from a growing list of retail and brand partners. Perks are only available on the app and in the email. Be sure to sign up for our newsletter on our home page.

If you cannot find the product you are searching for, email us directly, and we will add it ASAP (

What's New in Version 2.14.1

New Tutorial

iPhone Screenshots

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Customer Reviews

It's my on-hand best beauty friend

This app has come in handy for every shopping trip I've been on! It's everything you need in ONE place to decide if you want to buy a beauty product. Swatches, reviews and looks of SO MUCH! It's especially helpful at the drugstore where you can't always test products before you buy!

Pinterest for Beauty Lovers!

It's a fantastic app that works smoothly, no glitches, and let's me save all my makeup looks I create AND tag the products I used. That way I can always look back to see what I used and where to buy the product. Great app to have handy when my friends ask for makeup recommendations!


Well designed and so handy! No more searching through Google in the skincare isle to see what works and what doesn't! Only complaint is that there are some products with missing reviews, but with more users, that problem should take care of itself.

Pretty in my Pocket
View in iTunes
  • Free
  • Category: Shopping
  • Updated:
  • Version: 2.14.1
  • Size: 23.3 MB
  • Language: English
  • Seller:

Compatibility: Requires iOS 6.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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