Social Media Marketing - by Rick Sammon
By Keith Kolmos
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Rick Sammon’s latest iPhone & iPad app – Getting Started with Social Media Marketing for Photographers – is designed for business-minded photographers who want to grow their businesses. Invest $10 and 60 minutes in this app and you’ll see why you absolutely must “social or succumb” in the competitive world of professional photography.
This app, Rick’s narrated Keynote presentation on the business side of photography, is divided into five easy-to-follow parts plus an introduction. Each part is a QuickTime movie, so you can start, stop, go back and fast forward at your own pace.
This app is approximately 190 MB. Download over WiFi Connection is required (although once the app is downloaded an internet connection is not required). Download times will vary based on your internet speed.
Rick could have called the app, The Business Side of Photography, because he talks about many different aspects of the photography business.
Table of Contents:
Introduction – It’s a Business. Social media is media.
Part I - Building a Social Media Strategy. Key ingredients for being successful with social media.
Part II – Free Marketing Tools. Why you need more than one tool in your social media toolbox.
Part III – Socializing. Why should people listen to you?
Part IV – Be Yourself. Honesty is the best policy.
Part V – Rick’s Philosophies. It’s up to you to be successful.
Keith Kolmos, who developed my two wallpaper apps – Rick’s Big Cats and Rick’s Flying Flowers – developed this app. Thank you Keith for making it happen.
NOTE: If you are having problems hearing Rick talk, please check the mute switch on your device.
Very lightweight on SMM content
If you have even a small understanding of what Social Media Marketing (SMM) is about, you likely already know what this app is going to tell you about it. Rick himself acknowledges that this is a shortened version of a presentation he normally gives. The app is simply a banal Keynote presenation with audio added. I estimate about 30% of the app's content has to do with SMM directly; yet even this part is taken from somebody else's web site, which he refers you to. If you already know that Google Plus exists -- as do Twitter, Facebook, Foursquare, Pinterest -- there's little more that Rick will tell you about them. There is no "nuts-and-bolts" element to the app. Think high-level gloss. You will hear a lot about what Rick's mom and dad told him as he grew up; you'll get about a dozen quotations from which you can attempt to extract something inspirational (or not); he'll show you iconic photos that he took at numerous exotic locations, and he'll not let you forget how many books he's written. Oh, SMM? That's why you bought the app? Yeah, me too. Now for the exciting part: he'll show you, more than once, a photo of his office. Oh, SMM? Fuhgeddaboudit!
As always Rick, you deliver what you promise! This app is just what I've been looking for. There is a ton of information on the web about social marketing, but this is the first one I've seen specifically aimed at the business of photography! What a GEM! Worth a lot more than ten bucks!
This App it's excellent! We all have to learn different aspects and systems of every kind when we run a business and getting ideas from successful people like Rick Sammon this app really gives you that edge! This is another A+ App from Rick Sammon! Thank you for all the tips!
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- Category: Photo & Video
- Released: Jun 19, 2012
- Version: 1.00
- Size: 187 MB
- Language: English
- Seller: Keith Kolmos
- © Rick Sammon, K Squared Digital Entertainment
Compatibility: Requires iOS 4.0 or later. Compatible with iPhone, iPad, and iPod touch.