Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download the free app SXSW® GO - Official 2016 Mobile Guide to South By Southwest by SXSW, Inc., get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

SXSW® GO - Official 2016 Mobile Guide to South By Southwest

By SXSW, Inc.

Open iTunes to buy and download apps.


SXSW® GO, presented by Showtime, is the official mobile app for getting the most out of attending SXSW 2016. Browse our lineup and create your personal schedule, then login to sync it with your other devices. Full schedule details (dates, times, venues) available in early 2016.

SXSW Recommends - Personalized event recommendations based on your favorited events from the SXSW Schedule and the collective wisdom of the SXSW Community.
Lineup - Browse the entire event list category.
Attendees (SXSocial) - Activate your SXSocial account to network with thousands of other attendees.
My Favorites - Build your personal schedule and sync with your online account or between devices.
Discover - see our featured sessions, exhibitors and more
Registration Quick Code - show your quick code at badge pickup for faster badge printing

What's New in Version 9.3.1

Recommendations bug fix


iPhone Screenshot 1
iPhone Screenshot 2
iPhone Screenshot 3
iPhone Screenshot 4
iPhone Screenshot 5
iPad Screenshot 1
iPad Screenshot 2
iPad Screenshot 3

Customer Reviews

Filters By Badge

Every year it amazes me that such a high-tech savvy event, such as SXSW, is very complicated with being able to see "what I can go to" with the badges or passes I have at my disposal. It should be very simple for me to filter by badge type as well as dates or film/interactive/music events. Otherwise, you have to literally look at the hundreds of individual items only to find out if you can or cannot attend them. This should be a very important thing to add onto the app for all people to use. You may even have more people use it as it would be a one-stop point for checking what to do around town.


Found this app to very buggy. Unexpectedly closes. Schedule scrolling often doesn't respond to touch. Filters reset themselves frequently. The button to close the full screen map falls behind the North orientation on iPhone.

Future request - Realtime updates of remaining capacity at panel sessions; red, yellow, green indicators would be welcome to know whether it's worth going several blocks to get in. Another simple feature would be showing all other sessions at a full venue during that time. If I'm at ACC room 12 and that's full, what else is happening in ACC at that moment (as opposed to knowing what happens before and after in room 12 which is easily accomplished now)

Awesome features

This app really has everything you need. The "on now" feature lets you know what's around you and the profiles of other people in the room! Great for networking, meeting people and finding venues in the madness that is SXSW. The other awesome Peter is the filters which help you find exactly what you're looking for.

SXSW® GO - Official 2016 Mobile Guide to South By Southwest
View in iTunes
This app is designed for both iPhone and iPad
  • Free
  • Category: Entertainment
  • Updated:
  • Version: 9.3.1
  • Size: 126 MB
  • Language: English
  • Seller:
Rated 12+ for the following:
  • Infrequent/Mild Realistic Violence
  • Infrequent/Mild Cartoon or Fantasy Violence
  • Infrequent/Mild Profanity or Crude Humor
  • Infrequent/Mild Mature/Suggestive Themes
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References
  • Infrequent/Mild Sexual Content and Nudity

Compatibility: Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

Current Version:
All Versions: