iPad Screenshots


The Ten Types of Innovation app demystifies innovation by using a proven framework—including a set of 100+ Innovation Tactic 
“building blocks”—while providing a structured approach and toolkit for developing sophisticated business models, offerings, and customer experiences.

• Dive deep into each of the Ten Types and related set of Innovation Tactics
• Share Innovation Tactics with colleagues, or mark them as favorites for quick access when building your own innovations

• Be inspired by a carefully curated, ever-evolving set of news articles and learn to see cutting edge innovations through the lens of the Ten Types
• Capture interesting insights and data points that spark new ideas

Build breakthrough ideas of your own with prompts and tools to help:
• Frame the opportunity
• Choose Innovation Types and Tactics to create a differentiated innovation strategy, or customize one of our sophisticated Innovation Plays
• Visually communicate your idea’s offering and customer experience
• Estimate potential revenues and costs
• Consider what is needed to go to market

Browse the Ten Types and Tactics, curated news feed, and create your first idea for free. Upgrade to unlock the full experience:
• Create as many ideas and insights needed for your next breakthrough
• Export and share your ideas as a PDF
• Create custom Innovation Tactics
• Favorite Innovation Tactics and news articles for quick reference

What's New

Version 1.2.0

• Fixed bugs associated with iOS9 compatibility

Ratings and Reviews

4.8 out of 5

13 Ratings

13 Ratings

Stimulating reading


Constantly helpful. I refer to it all the time.

Innovation hacker


I have been a fan of the Ten Types since they were first developed in the late 90's. This app is a super useful tool for managing hunches I get from research and linking them to ideas that I develop. I find I use the reference section to refresh my memory on the definitions, while I often visit the news section to see new stories for inspiration.

By far the most useful tool, however is the section where I can develop ideas. I find it very helpful to follow the prompts and make sure I think of all the different elements in building a new idea or business. The revenue and cost calculators are cool features, and I love how it links to the profit model.

This is so much more useful than the business model canvas!

Lousy upgrade performance


I tried to create a note from a technique, and I got a poorly functioning keyboard that was pushed to the right of the screen that did not allow full use of the keyboard, especially backspace. This was why I paid $20 for the upgrade. Save your money.


Deloitte Consulting LLP
12.2 MB
Requires iOS 7.0 or later. Compatible with iPad.
Age Rating
You must be at least 17 years old to download this app.
Unrestricted Web Access
© 2014 Deloitte Consulting LLP. All rights reserved.
In-App Purchases
  1. Premium $19.99


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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