KARMA from VIP, which includes iDIG, is the beverage industry’s leading CRM and sales tool. Complete tasks, enter call logs, view reports, take photos and more while out in the trade. You must be using the VIP Route Accounting Software or VIP Supplier Reporting Services to use KARMA.

What's New

Version 2.7

New in KARMA 2.7:
- New mobile dashboard: When you sign in to KARMA, the first thing you'll notice is the new dashboard. The dashboard shows your current progress on tasks assigned for the day and includes all your iDIG dashboard reports.
- Task sharing: Skip the email: you can now share task results directly with your partners' KARMA environments. Likewise, distributors can share their task results into your environment. This improved communication makes it much easier to team up with your distributor partners and accomplish goals together!
- Profit Calculator: You can now forecast profits for kegs and items with KARMA. When you show buyers the potential profit of your products, you can lock in more commitments. For those retail buyers highly focused on the bottom line, the new Profit Calculator feature will help determine best price to consumer, display size, and more based on various scenarios.
- Survey questions requiring a Contact type answer can now be answered with text in cases where the you do not want to create a Contact.

Fixed in KARMA 2.7:
- Surveys with pre-populated answers or historical answers could be erroneously deleted if no changes were made.
- KARMA services could stop working if "Send & Email" option was chosen when completing a form while offline.

Ratings and Reviews



Account level entry is easy, but the iDig reports never show. It just says downloading, and never ends. Makes it tough to drill down if you're in an account, or about to go in.

Constant crashing


Latest version of the app crashes constantly upon opening it.

Developer Response

Hi Chelsea, we want to get things working for you! Have you tried logging out and back in again? If that doesn't work feel free to email us at to get you up and running.


Vermont Information Processing
102.4 MB
Requires iOS 10.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
This app may use your location even when it isn't open, which can decrease battery life.
© 2012-2017 Vermont Information Processing


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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