Live the life you want. We’ve got your back.
Financial planning and investing with Wealthfront couldn’t be easier: we do it for you, without the high fees. That’s because we use technology to deliver the most comprehensive automated planning solution, powered by sophisticated, time-tested investment strategies developed by our world-class research team.
Imagine more with a dynamic plan
Let our automated financial planning experience serve as your personal roadmap to financial freedom. Start by exploring potential scenarios like buying a home, covering college costs, taking time off for travel, or an early retirement. We’ll tell you how these milestones fit within your finances and give you actionable advice on how to achieve it. Our planning experience is powered by Path, the advice engine built by our team of PhDs. It combines your financial situation with relevant third-party data, making the necessary calculations to deliver personalized insights and advice to you.
Passive investing on autopilot
We’re rooted in passive investing, which means maintaining a diversified portfolio of index funds and having the patience to stay the course. We aim to maximize your returns by focusing on what matters – minimizing your fees, lowering your taxes, and managing your risk. PassivePlus® is our suite of investment features powered by software that aim to do just that.
Tax-Loss Harvesting: Takes advantage of movements in the market to capture investment losses, which can then be used to lower your tax bill.
Stock-level Tax-Loss Harvesting: An enhanced form of Tax-Loss Harvesting that looks for movements in individual stocks to harvest more tax losses and lower your tax bill even more.
Smart Beta: Aims to increase your returns by weighting securities in the US stock index more intelligently.
Risk Parity: aims to increase your risk-adjusted returns in a wide range of market environments through an enhanced asset allocation strategy.
The sooner you start, the closer you’ll be to reaching your goals. So download the app today -- we can’t wait to get to know you!
Bug fixes and performance improvements.
Ratings and Reviews
Very Functional and Easy to Use
This app is very functional and easy to use. It gives users a quick way to assess their complete financial situation through the ability to link to all your external accounts with other financial institutions. It will also show a projection of your financial situation throughout your lifetime, if you desire. The app makes it very easy to add money to your Wealthfront accounts or transfer money out of Wealthfront to another institution.
There are two distinct reasons I did not give the Wealthfront app five stars. First, the app does not give users the ability to change their risk tolerance score. Users must log on to Wealthfront’s actual website to do that, which is tremendously inconvenient. Second, although I like the financial future modeling the app provides, there is no available explanation of the modeling used to make such a long term forecast. Specifically, I would like to know the assumed annual rate of return in the model as well as whether it accounts for an assumed annual pay increase or an assumed increase in the value of your home. This would all be possible by adding a simple link that explains the specifics of the assumptions and methodology behind the model used to calculate important values like your predicted net worth at retirement age. I am sure this seems like a niche request, but some more financially and data savvy users would appreciate it.
Hi and thank you for the feedback. Please note, all of this information is available on the full website. The methodology for our model is available on the app (click on your specific goal and scroll down to Methodology). Please send an email to email@example.com for any account-specific questions. We will also share your feedback with the team. Thank you.
Great product, but the app? *Shrug*
I love wealthfront the financial product. I have the majority of my non-home-equity money invested with them in their top tier product offering. That’s great. But they’re trying to be a generic consumer finance app and doing a really poor job of it. They force path down your throat and it doesn’t really work. If you have Fidelity and choose to use 2FA with a VIP pin (which you should) it won’t work. The app tells me excitedly that in a few years I’ll be able to afford a house! That’s great, but I already own a home worth 10x the goal they’ve set for me. Why don’t I just add my home value to the app? Because none of my other accounts sync and I really just want a quick at a glance look at my portfolio. It tries to be a holistic financial picture and poorly supports most financial accounts.
Mint does a great job syncing accounts, and it’s a horrible product. Please, if you want to go down this road, give me something to replace mint with. If you’re not willing to go that far then get out of the way and let me have just my wealthfront account and no path on the home screen.
Simplicity for any level investor
I work with a CFP, I manage a stock and ETF account with scottrade, and have been using wealthfront for 18 months now. This is by far the easiest and now most lucrative of the 3, and I have yet to crest over $500 in fees. And once I do, they have about $5k in harvested losses that my cfp nor myself would have done because well, we have day jobs. So whatever fees end up going to wealthfront, which are minuscule, will easily be covered by their automated loss harvesting. The app is dirt easy, you can link other accounts and real estate holdings, etc. I can't recommend this enough to anyone, regardless of understanding of investing or retirement planning. These guys hit all the bases and their fees finance themselves with the tax loss harvesting. I.E. this is cheaper than free!
With Family Sharing set up, up to six family members can use this app.