Winning the Zero Moment of Truth - ZMOT
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Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase.
At Google, we call this online decision-making moment the Zero Moment of Truth—or simply ZMOT.
Download “Winning the Zero Moment of Truth”, a free, powerful new video-enhanced eBook by Jim Lecinski, Managing Director of US Sales & Service and Chief ZMOT Evangelist at Google. Jim shares how to get ahead at this critical new marketing moment, supported by exclusive market research, personal stories, and insights from C-level executives at global leaders like General Electric, Johnson & Johnson, and VivaKi.
If you're a marketer, a CEO, a sales rep, or an aspiring entrepreneur, this video-enhanced eBook will help you understand this shift in the marketing landscape and show you the strategies it takes to win.
ZMOT trumps MOT - pay attention you guys!
As the author of 'ROI of Social Media', this publication does justice to the earlier concept of MOT and properly extends it as required by social media marketing. The rich media elements contribute to the storytelling and it is very well done; Highly recommended for online marketers everywhere.
Wonderful resource, concepts well defined
As a marketer, I really saw this ebook as hitting all the right chords. Marketing has changed due to the internet, this book finally explains to the older generation of marketers the NEW RULES. I would highly recommend this!!
In Google we trust!
Trust is everything in business and this book is a game changer if, you create remarkable experiences and take advantage of the opportunity to leverage true customer endorsements.
My top 3 must reads for 2013.
- Category: Business
- Released: Jun 21, 2011
- Version: 1.0
- Size: 167 MB
- Language: English
- Seller: vook
- Copyright © 2011 VOOK, INC.
Compatibility: Requires iOS 4.2 or later. Compatible with iPhone, iPad, and iPod touch.