WWF Free Rivers puts an entire landscape in your hands. Through this immersive, augmented reality experience, you’ll discover a river that flows through the lives of people and wildlife, and how their homes depend on those flows. Dam the river to see what happens, and then try different options for sustainable development that keeps the river healthy and flowing. Collect stories of people and animals along the way!

• In-depth, educational storytelling experience for environmental science
• Stunning, animated, augmented reality model users can interact with and learn from
• Five distinct habitats based on real places: the Himalayan mountains, tropical jungles, African savannah, South American grasslands, and Southeast Asian deltas.
• Opportunity to get involved and help protect rivers, and the people and wildlife that depend on them
• An augmented reality map of the world’s rivers—and some of the biggest threats and opportunities they face.

What's New

Version 1.3.0

This version includes
• An augmented reality map of the world’s rivers—and some of the biggest threats and opportunities they face.
• Additional bug fixes

Ratings and Reviews

3.8 out of 5
105 Ratings
105 Ratings

Editors’ Notes

Visualize and interact with the water cycle like never before. 🏔🌧 🌊

Cris Ahmad

Great concept but there’s a lot to do

First of all I’d like to make it clear to those who are complaining that this app is still one month old, means coming across bugs is expected. The idea is very good but the storytelling is very short. The major thing that needs to be fixed is camera stability; you can see that for yourselves, the map keeps moving even with the camera is sit still. Creatures are objects, nothing is moving except for a few animals but moving in the same place, that could be changed and would give a huge push towards the interactive environment. Also a cave system would be a nice addition since we can look under the ground, so maybe add some fossils or anything that could be found under the surface. And I guess everything could be enlarged a little bit, font included. There’s a lot more but it’s gonna be a hard job so I’ll wait for the next update to leave another review.
Thank you for wanting to share awareness in an enjoyable way.

Poke your belly

Some reviewers clearly don’t get it

Q: Why not make this an app that allows you to manipulate the screen with just your fingers alone?

A: Because then it wouldn’t have augmented reality.

Q: Why not make it so it doesn’t have to access your camera?

A: Because then it wouldn’t have augmented reality.

The biggest selling point of this app is that it allows you to try out AUGMENTED REALITY. If not for that feature, most people (including myself) would never have downloaded it. This is the first AR app I’ve ever used, and the chance to try out AR on my device is the reason I (and many others, no doubt) downloaded it. In the process, I learned a few things about dams and their impact on the environment. For the WWF, that’s a win. No, this is not an app you’re going to use for months and years. You’re going to explore it, maybe show it to some family and friends that haven’t seen AR before and then delete it when the newness if it all wears off. It’s sort of a proof-of-concept demo for AR that takes advantage of the relative newness of the technology to get a message across to people. Maybe in a year or so AR will be old hat for everyone and that window of opportunity will have closed for the WWF.


World Wildlife Fund, Inc.
447.9 MB
Requires iOS 11.3 or later. Compatible with iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, iPhone XR, 12.9-inch iPad Pro, 12.9-inch iPad Pro Wi-Fi + Cellular, 9.7-inch iPad Pro, 9.7-inch iPad Pro Wi-Fi + Cellular, iPad (5th generation), iPad Wi-Fi + Cellular (5th generation), 12.9-inch iPad Pro (2nd generation), 12.9-inch iPad Pro Wi‑Fi + Cellular (2nd generation), 10.5-inch iPad Pro, 10.5-inch iPad Pro Wi‑Fi + Cellular, iPad (6th generation), and iPad Wi-Fi + Cellular (6th generation).
Age Rating
Rated 4+
© 2018 World Wildlife Fund


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