Your Strategy Needs a Strategy is a hands on learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments.

Key features:
- 5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
- In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
- A Sandbox level where you can choose your prefered environment and level of difficulty
- In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
- Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
- Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
- Direct links to further materials and videos, such as a TED talk (
- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at for more information.

What's New

Version 2.4.1

Team selection feature, minor bug fixes

Ratings and Reviews

Doesn’t teach strategy

Simian Pirate

In this game you need to choose a location for your lemonade stand that has the most traffic. Variables in some levels make it so that you need to change your location to go where the people are. Each round is played with a 1minute timer. At no point are you able to do market research, or learn/implement other business strategy.

Business strategists should try this


Develop "muscle memory" for the very different approaches to business strategy and implementation required in different business environments. By leading with game play rather than theory, one develops a more intuitive understanding of the ideas in "Your Strategy Needs a Strategy" (Harvard Business Review Press, 2015)

Highly innovative and intuitive


Very well designed for a professional workplace game. Highly recommend for anyone interested in corporate strategy. Nice companion to the book on the same topic.


The Boston Consulting Group, Inc
61.1 MB
Requires iOS 8.0 or later. Compatible with iPhone, iPad, and iPod touch.
Age Rating
Rated 4+
© 2017 by The Boston Consulting Group


  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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