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From Apodaca, Mexico, Bronco's modern take on the norteño style in the '80s and '90s helped earn them a number of international hits. Bandmembers Jose Guadalupe "el Negro" Esparza, Ramiro Delgado, Javier Villareal, and Jose Luis Villareal crafted a sound that paid tribute to the norteño tradition while incorporating modern instruments like keyboards, as well as a more melodic, pop style and elaborate costumes. Their CDs achieved solid sales in the U.S., and their recording Pura Sangre earned gold and platinum records in Chile, Argentina, Bolivia, and Paraguay, as well as in Mexico. ~ Stacia Proefrock