A UK-based remix team of the mid-90s who have closely protected their identity. However, it is known that they are a ‘UK record company boss’, ‘an engineer who’s worked on Eric Clapton and Phil Collins albums’ and two A&R men. Their client list includes artists such as Dina Carroll, Judy Cheeks, Eternal and Pauline Henry. East End was unfortunately set up to remix dance music in a commercial manner, with the participants tired of the esoteric and wholly unmarketable remixes offered to their clients by ‘name’ producers.