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Brazilian rock group Papas da Lingua were formed in 1993. The group, including Serginho Moah (vocals), Ze Natalio (bass), and Fernando Pezão (drums), was assembled by guitar player/composer Léo Henkin. From the very beginning of their career, their compositions caught the attention of soap opera producers from Globo TV. A number of their songs were featured as themes on popular Brazilian television programs. Their success in commercial ventures did not stop there, as their songs were chosen for a number of other large ad campaigns, including Iguatemi shopping centers and Coca-Cola. The exposure they gained thanks to the advertising world opened doors to large-scale concert venues and international touring opportunities. Consistently playing to audiences numbering over 100,000 paved the way for the success of their breakthrough CD, Xa-La-Lá. Its release made them famous all over South America. By 2003, the group had performed more than a thousand shows across two continents, with over 700 cities visited and more than 100,000 CDs sold. In 2004 Papas da Lingua recorded a live CD and DVD entitled Papas da Lingua ao Vivo Acustico in Sao Pedro Theater, a venue considered a holy temple for Porto Alegre. The concert was so well received by ticket-buyers that the group was forced to add dates, which also sold out. Papas da Lingua have become one of Brazil's largest pop music successes. ~ Evan C. Gutierrez