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About tobi lou

With a playful and open-ended style, singer/rapper/songwriter Tobi Lou crafted a hybrid sound that backed his floating vocals and raps with mellow, organic instrumentals. The Chicago-based artist began posting his songs online in 2015 and gained a much larger audience when he collaborated with director Glassface on imaginative videos for his songs "Game Ova" and "TROOP (featuring Smino)." Along with several singles, he also released a series of similarly titled EPs in 2018, including tobi lou and the Moon, tobi lou and the Loop and tobi lou and the Juice.

Tobi Lou was born in Nigeria and lived there briefly before relocating to Chicago while still a child. Growing up in Chicago, Lou was inspired by the superstars of rap and pop that the city produced, and often cited Chicago artists Kanye West and Common as big early inspirations. He developed a colorful and somewhat childlike style, executing much of his own production with beats that relied heavily on laid-back organic instruments and samples. A creative partnership with director Glassface resulted in several viral videos that paired Lou's light-hearted and nostalgic sounds with whimsical visual themes. This growing hype continued with the release of three EPs in 2018, all building excitement for a proper debut album, scheduled for an October release that same year. The album, Cult Classic, boasted executive production from Chicago hitmaker No I.D. ~ Fred Thomas