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Sounding like a Saint Etienne for a more subdued, post-xx world, London electropop group Woman's Hour formed in 2011. With siblings Fiona and Will Burgess as the founders, the duo recorded a series of demos named after BBC 4 radio programs. By the time they recruited members Josh Hunnisett and Nicolas Graves, the demo dubbed Woman's Hour graduated to the band's name, while the concept of delivering a complete package — a unified aesthetic for their music, videos, record sleeves, gig posters, and so on — had taken hold. They officially launched at the end of 2011 with the double A-side single featuring "Jenni" and "Human," but their signature sound of synths and subtlety was better displayed by their 2013 single "To the End." Released by Parlour Records, the single's sleeve featured the stark black-and-white photography of Adam Broomberg and Oliver Chanarin, a creative collaboration that would continue as the band signed with the Secretly Canadian label and released the single "Her Ghost" in 2014. Broomberg and Chanarin handled both the single's sleeve and accompanying video and designed the cover of the group's debut album, Conversations, also released in 2014.