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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged)

by Eric Ries

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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning”, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product-development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Customer Reviews

Its The Real Lean!

From the reviews i almost didnt buy it. Being a lean fanatic myself with an established business 4 years into a lean transition, i thought that it wouldnt be relevant. Boy was i wrong! This book is fantastic! If you dont have a good understanding of lean, i would recomend reading it several times. So much there!!!

Puts you in a good mindset

I really enjoyed this book and it motivated me to start a new site which would have been reluctant to do in the past due to the competition in that market already. This book showed me how I could differentiate and compete with larger established companies.


Essential, critical reading for anyone starting up any project. One of those reads where, all the way through, you find yourself saying "oh, yes, of COURSE!. It's so obvious that this is a better way. Why has it taken so long before someone defined this?" Brilliant.

Eric Ries, The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Unabridged)
View in iTunes $23.95
  • Narrator: Eric Ries
  • Published: 2011
  • Category: Business
  • Provider: Random House Audio
  • Presented by

Customer Ratings