Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Thinking in New Boxes: A New Paradigm for Business Creativity (Unabridged)

by Luc de Brabandere, Alan Iny

Open iTunes to Buy


When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. Lighters? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company - a business in the pen "box" - figured out that there was growth to be found in the disposable "box". And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. It invented a new box. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start thinking in new boxes - a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models - on what Luc de Brabandere and Alan Iny call "boxes". If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: Doubt everything: Challenge your current perspectivesProbe the possible. Explore options around you.Diverge. Generate many new and exciting ideas, even if they seem absurd.Converge. Evaluate and select the ideas that will drive breakthrough results.Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome m...

Luc de Brabandere, Alan Iny, Thinking in New Boxes: A New Paradigm for Business Creativity (Unabridged)
View In iTunes $20.95
  • Narrator: Alan Iny
  • Published: 2013
  • Category: Business
  • Provider: Random House Audio
  • Presented by

Customer Ratings

We have not received enough ratings to display an average for this audiobook.