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Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Unabridged)

by Brent Schlender, Rick Tetzeli

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Description

There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily lives of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best and who decided to open up to the authors, including his family, former inner circle executives, and top people at Apple, Pixar, and Disney. In addition Brent knew Jobs personally for 25 years and drew upon his many interviews with him, on and off the record, in writing the book. He and Rick humanize the man and explain, rather than simply describe, his behavior. Along the way the book provides rich context about the technology revolution we all have lived through and the ways in which Jobs changed our world. Schlender and Tetzeli make clear that Jobs' astounding success at Apple was far more complicated than simply picking the right products: he became more patient, he learned to trust his inner circle, and he discovered the importance of growing the company incrementally rather than only shooting for dazzling, game-changing products.

Customer Reviews

More of a Reveal Behind the Curtain than Walter Isaacson's Book

More of a Reveal Behind the Curtain than Walter Isaacson's Book. A must read/listen for any out there interested in the world's smartest and most successful CEO

Fairer portrait of Jobs

This book presents Jobs as an evolving figure who concluded his journey at NeXT and Pixar equipped to save Apple. Someone who, while never fully realized, was always improving.

What a joy

So I am almost near the end of the book, this is a wonderful book. If you have any interest in Apple, Jobs, or simply want to read an engaging story, this is the book/audiobook for you.

While the other "official" book was boring and hard to finish. This one paints a more personal, more imprefect, and a more human side of Steve Jobs; and this one is hard to put down.

Highly recommended

Brent Schlender, Rick Tetzeli, Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader (Unabridged)
View in iTunes $29.95
  • Narrator: George Newbern
  • Published: 2015

Customer Ratings