The Brain Audit: Why Customers Buy (And Why They Don't) (Unabridged)
by Sean D'Souza
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The Brain Audit is a complete system that enables you to understand what's going on inside of your customer's brain. It's a system that is based on a deep understanding of how our mind works. It shows you the bags inside your customer's brain. It gives you an understanding of how the brain responds to specific psychological triggers. And it speeds up the sales process, without the need to be pushy. Being pushy is unnecessary. It creates an unnatural situation. Instead of teaching you how to use mind tricks, how to psyche the customer into buying against his or her will, or being a system of coercion, The Brain Audit simply shows you how to attract and maintain the attention of a customer. It shows you where the attention wavers and takes you through a series of steps that we all take on a day-to-day basis when buying products or services. It also gives you a checklist that takes the 'iffiness' factor out of your own marketing and communication.