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The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition (Unabridged)

by Eliyahu M. Goldratt & Jeff Cox

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In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

Customer Reviews

Easy Read- Very Educational

There are so many simple but yet crucial managerial / business concepts in this book! I read this book 2 yrs ago in one of my MBA classes and still remember the valuable lessons!

Not All There

I downloaded the book, but only part 2 is available!! Why buy this for $24 if you can only hear the second half of the book! Part 1 will download, but not play at all.

Good story

Love how the book was in story format. A lot of common sense, but hey, that's what he is preaching. I have been out of lean for a while, and this was a great book to refresh my memory and get me motivated again.

Eliyahu M. Goldratt & Jeff Cox, The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition (Unabridged)
View in iTunes $23.95
  • Narrator: Uncredited
  • Published: 2014
  • Category: Business
  • Provider: HighBridge, a division of Recorded Books
  • Presented by

Customer Ratings