How Digital Is Your Business? (Unabridged) [Unabridged Nonfiction]
by Adrian J. Slywotzky and David J. Morrison with Karl Weber
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The biggest, most important issue in business today - becoming digital - touches not only traditional enterprises but the most avant-garde of Internet companies as well. Old-economy companies must take steps to avoid becoming victims of capitalism's creative destruction, the unofficial system that flushes out the old to make way for the new. For dot-com companies the question is whether they are flash-in-the-pan businesses with no long-term prospects of profitability and customer loyalty. How Digital Is Your Business is a groundbreaking program with universal appeal for everyone in the business world. It offers: Profiles of the future: the in-depth story of the digital pioneers: Dell Computer, Charles Schwab, Cisco Systems, Cemex. Insight into how to change a traditional enterprise into a digital business: the stories of GE and IBM. An analysis of the profitable dot-coms: AOL, Yahoo!, and eBay. While How Digital Is Your Business has great stories and case studies, its most invaluable central idea is that of digital business design and the array of powerful tools it offers for use in creating a digital future for your company.