Great companies can fail—not because they do anything wrong, but because they do everything right. Meeting customers' current needs leads firms to reject breakthrough innovations—"disruptive technologies" that create the products and opportunities of the future.
Radical thinking . . . and a wake-up call. Citing examples from many industries (computers, retailing, pharmaceuticals, automobiles, steel), Clayton M. Christensen explains how to avoid a similar fate. He presents strategies for determining when not to listen to customers, when to pursue small markets at the expense of larger ones, and other ways to ensure long-term growth and profit. This award-winning book shows managers the changes that may be coming—and how to respond for success.
Customer ReviewsSee All
Don't be fooled... This audio is the abridged version.
Worst narrator ever!
Book has great content BUT the guy reading the book sounds like the movie trailer guy. Really hard to listen to but great nuggets of info of you can keep it on more than 5 min.
The content is amazing. Also I didn't mind the narrator's voice at all - I actually enjoyed it (same one as The Innovator's DNA, but different one than The Innovator's Solution, which I didn't like as much).