Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

Legally Branded (Unabridged)

by Shireen Smith

Open iTunes to Buy


A common mistake business owners and branding professionals make when creating new brands is to fail to consult a lawyer early enough. As a result they risk choosing names that infringe on the rights of others or are inadequate. By the time they discover this they have invested too much time and energy in the brand to want to change it. In these competitive times it's important to learn how to avoid such mistakes. If your marketing team find ways to help your business stand out, it's essential to protect the branding element that truly sets your business or product apart from the competition. That's how the likes of Coca-Cola have secured ownership of their iconic bottle shape and retained their distinctiveness. Legally Branded is an accessible guide, written by an experienced lawyer. If you aspire to create a successful business without necessarily wanting to become the next Coca Cola, attend to intellectual property issues as this is how you create assets and increase the value of the business. Also, if you want to avoid infringing on the rights of others and get things right from the start, you will find this book to be a essential listen.

Shireen Smith, Legally Branded (Unabridged)
View in iTunes $14.95
  • Narrator: Kirsty Gillmore
  • Published: 2013
  • Category: Business
  • Provider: Open Book Audio
  • Presented by

Customer Ratings

We have not received enough ratings to display an average for this audiobook.