The Second Coming of Steve Jobs (Unabridged)
by Alan Deutschman
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From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he co-founded completely revitalized Apple. With the revolutionary success of the iMac, Apple turned a profit of over $600 million last year. Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man; how and why he almost gave up his career; the details of his negotiations with Disney's Jeffrey Kaztenberg and Michael Eisner and of the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity, and innovation; his friendship and rivalry with Bill Gates - and much more. Since the early days of Apple, Steve Jobs has captivated the public. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings listeners what will be one of the most talked-about business audios of the year. Alan Deutschman is a contributing editor at Vanity Fair. For the past twelve years, he has covered business and technology. He was a correspondent for Fortune for seven years, a senior writer at GQ, and a contributing editor at New York magazine.
You never know real history by living it
This story is as much about the companies Steve touched as it is about him. It gives an insiders view of the movie industry business practices and business in general.
It paints Steve as an immature tyrant with a genius for reading people. The book reveals who was really behind the creative and grunt work that lead to the successful businesses that Steve owned or ran.
The book shows that like many great leaders, his path to success was made possible by his ability to recognize talent and roll the dice on a gut feeling.
In the end I came away with the sense that he is very much like a modern day Howard Hughes. A visionary with moments of genius and a quirky personality.
This book is a must read/listen to
One of the best books on Apple and the man who made it what it is.
3 Apples that changed the course of history.
The 1st Apple- Eve temped Adam, the 2nd Apple- fell on Newton's head to open his imagination, the 3rd Apple- gave Steve Jobs immortality.