NEW YORK TIMES BESTSELLER
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At twenty-four, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
APPLE BOOKS REVIEW
The Nike swoosh is a universal icon for athletic performance and brilliant branding, but it’s never moved us in a personal way—until now. In his magnetic memoir, company founder Phil Knight finally tells the story behind his multibillion-dollar empire, from the inspiration that came to him during a 1962 backpacking trip to the countless roadblocks and hard lessons that followed. Broadway star Norbert Leo Butz makes Knight’s fascinating story sound like a gripping novel. Shoe Dog didn’t just entertain us—it left us inspired.
Customer ReviewsSee All
Fantastic and Inspirational
As a Nike fan I was very limited in my knowledge of Phil Knight and the journey he took to create the greatest athletic company. This book not only was engaging but left me with a desire to go out and run!
Once I started this book I could not stop listening.