It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.
If you are new to selling, this book will give you the tools, and the confidence, to make more sales. I will show you how to ask better questions, really listen to the answers, and help your customers buy. Using real examples and stories, of people just like you, I will guide you to find you own, unique selling style.
When your customers can see and understand why they should buy from you, and only you, they have to pay your price. You have taken an important first step towards making more sales. Thanks for choosing me as your guide.
Alan Berg, CSP
Recorded by the author at Andover Textile Studios in New Jersey.