Small Business Failures Solopreneurs and Self-Employed Consultants Need to Avoid (Unabridged)
by Heidi Thorne
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Written expressly for solopreneurs and self-employed consultants, Dr. Heidi Thorne, MBA/DBA, discusses key behaviors and attitudes that can lead to small business failures in one-person operations. Topics include: Identities that can impact success such as being a lemonade stand, superhero, one-trick pony, unicorn, or accidental charity. Boundary issues such as sales territory expansion, time traps, bloated service menus, muddled income streams, and doing business with friends. Dr. Heidi Thorne is an author and business speaker with more than 25 years of experience in sales, marketing, and advertising, and she taught at the college level for five years. Learn more about Heidi at her website.