From seaside shops to big box stores, to the nay-saying servers of Portland, negativity is not only common, but it's also expected. This failure in both internal and customer-facing optimism has created a culture where customer service is just a marketing tagline and hearing that someone "is here to help you" is met with eye-rolling yawns.
When you start saying "YES!" it will change your business and your life. This is not a mushy new age revelation of optimism but a down to earth series of simple stories and quotes from the personal experiences of one marketing agency owner trying to navigate a world of terrible customer service, confusing salesperson commentary, and the word "NO" posted on every available open space. Positive messaging and saying "YES" is how you persuade customers that they should buy from you. It's how you create trust and a friendly atmosphere. And saying "YES" for yourself and your business can open doors you didn't even know existed.
For the busy freelancer or retailer, or the C-level management professional, this audiobook is short enough to listen on a quick flight but so valuable in its message, you will want to give a copy to everyone on your sales team.