The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
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Why did crime in New York drop so suddenly in the mid-90s? How does an unknown novelist end up a best-selling author? Why is teenage smoking out of control, when everyone knows smoking kills? What makes TV shows like Sesame Street so good at teaching kids how to read? Why did Paul Revere succeed with his famous warning? In this brilliant and groundbreaking book, New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point. In The Tipping Point, Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics. The Tipping Point is an intellectual adventure story written with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message, that one imaginative person applying a well-placed lever can move the world.
Good Book; Annoyed It Didn
Loved listening to this book, but was seriously annoyed when I discovered that I'd spent my money to by an abridged version (the other version iTunes sells is more than twice as long). It's incredibly obnoxious not to make that clear to purchasers!
I absolutely love this audiobook! I don't leave reviews like I should but after listening to this compilation for the second time this year, I noticed just how my outlook had changed on so many things I come in contact with daily. I just see through alot of ads, social media and The rise to fame so many times now, I'm like "I know how that happened, it tipped..."
The audio won't play after my purchase