Traction: Get a Grip on Your Business (Unabridged)
by Gino Wickman
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Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do. InTraction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses - and you can too.
Somewhat rigid in its philosophy and takes a very hard line approach to running your company. This is probably better in paperback because it reads more like a worksheet of "to-do" items with very specific steps to take and never to veer from. It is very much an exact plan, or formula if you will, that tells you to do X, Y and Z (really almost A to Z in number) to grow your business. It is mostly traditional wisdom of very straight forward, by the numbers decision making with an emphasis on candor. I would recommend the book "Winning" by Jack Welch over this particular book for a better read with the same general underlying philosophy, but without the exact steps, more of an overall philosophy.
No Emotion or Inflection
This sounds like its being read by a Computer and is choppy making it very hard to listen to.