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Understanding the Principles of the New Communications Landscape

by Anton Schwartz

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Description

Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz’s entire body of work.

Anton Schwartz, Understanding the Principles of the New Communications Landscape
View in iTunes $1.99
  • Narrator: Justine Willis Toms
  • Published: 2017
  • Category: Nonfiction
  • Provider: New Dimensions Foundation

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