For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard- especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs. This book:
Explains how to create a mindset and systems to roll out a new, 21st-century marketing approach
Focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity
Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!
Customer ReviewsSee All
If you are it to Twitter your going love this book, for everyone else you will enjoy this book as it gives you a new way to look at things.
Learn a few things and have a few laughs
Great info on how to communicate in a constantly connected world. Scott makes the subject fun and I recommend learning from him!
The information is great, practical and I love the sarcastic sense of human. The down to earth advice makes it easy to understand and implement the ideas given.