This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
“Everything is a reality show. The only escape is advertising.” –
Knight Landesman, from the introduction to AD BOOK
AD BOOK is an e-book that consists entirely of advertisements: for
artists, galleries, publications, businesses, and anything arts
related. Through both open call and invitation, BFFA3AE received over
200 ads from emerging and established artists and institutions from
New York, London, and elsewhere. AD BOOK contributors purchased ad
space based on a price determined by BFFA3AE’s own invented system of
value. Each ad—like all great advertising—teeters at the edge of
expression, promotion, and common sense. Taken as a whole, AD BOOK
testifies to how perverse and diverse any self-respecting marketplace
of ideas ought to be. With an introduction by Artforum publisher
BFFA3AE is a New York based collective consisting of artists Daniel
Chew, Micaela Durand, and Matt Gaffney. They formed in 2008 and their
work exists on the internet and offline in the form of videos,
performances, sculptures, and installations. BFFA3AE have exhibited at
179 Canal, New York, 2009/2010; Klaus Gallery, New York, 2011; and the
Shanghai Biennial, Brooklyn Pavilion, Shanghai, 2012. AD BOOK is
BFFA3AE’s first publication.
Some of the Contributing Artists and Groups Include: 47 Canal, Amalia Ulman, American Medium, Billy Rennekamp, Contemporary Art Daily, DAS INSTITUT, Extreme Animals, Kim Asendorf, Light Industry, Mika Tajima, Nicolas Sassoon, Ooga Booga, Paul Slocum, Rhizome, Spectacle, Travess Smalley, Travis Hallenbeck, W.A.G.E., and more!