Reinventing AT&T and GM and the Way We Do Business in the USA
Edward Whitacre & Leslie Cauley
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Ed Whitacre is credited with taking over the corporate reins at General Motors (GM) when the automotive manufacturer was on the brink of bankruptcy during 2009 and turned the company around in magnificent fashion. In this business memoir, the native Texan explores his unique management style, business acumen and patriotism.
It was President Obama who reached out to Ed Whitacre to come out of retirement and take over GM in 2009. A down-to-earth, no-nonsense Texas native with a distinctive Texas twang in his voice, Whitacre was reluctant to come out of retirement to work at GM.
But Whitacre is that rare CEO with great charisma and extraordinary management instincts. And when he got to Detroit, he started to whittle down the corporate bureaucracy right away - and got GM back on track in record time
Before being pulled out of retirement to run GM by Obama, Ed Whitacre had spent his entire corporate career in the telecom business, where he ultimately ended up running AT&T.
Publishers Weekly Review
© Publishers Weekly
I lived through this period as a supplier with GM and Mr Whitacre's account is very general and not at all insightful. And now he has left GM in the hands of an CEO that is even less a leader and car guy than Ed. Very disappointing read!
I downloaded this book because I will be attending a breakfast in which Mr. Whitacre will be the keynote speaker, and wanted to learn more about his career. He does a great job explaining his roots, background and thought process as a manager. I would recommend this to anyone that aspires to lead any sort of organization.
This is not a book about GM and AT&T. This is a book about effective leadership at every rank. GM and AT&T just happen to be the beneficiaries of the effective leadership portrayed.