Answering Why
Unleashing Passion, Purpose, and Performance in Younger Generations
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4.7 • 3 Ratings
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- $9.99
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- $9.99
Publisher Description
Bridge the Gap and Reach the Why Generation
If you've ever struggled to motivate the young people in your sphere of influence, Answering Why is the game-changer you've been looking for. From the urgent skills gap crisis to the proven strategies to inspire our youngest generations, Answering Why addresses the burning questions faced by educators, employers, and parents everywhere.
Author, CEO, and generational expert Mark C. Perna shares his wide experience and profound success as both a single dad and performance consultant for education and workforce development across North America. Readers will be empowered to:
• Embrace the branch-creak crisis moments of life
• Make meaningful, productive connections with the Why Generation (anyone under 40 today)
• Bring relevance, self-discovery, and passion to the learning process
The Why Generation is asking a serious question, and it’s time to answer it. This book will help awaken the incredible potential of young people everywhere and spur them to increased performance on all fronts, so they can make a bigger difference—which is exactly what they want.
PUBLISHERS WEEKLY
A perceptive if padded discussion of the "skills gap" between the good jobs, which need young employees, and the young employees who need good jobs arrives from Perna, CEO of the consulting firm TFS. He finds the U.S. economy at a tipping point, or "branch-creak moment," the moment when one is way out on a limb and hears it start to break. According to Perna, there are around six million jobs open in the U.S., but nobody prepared to take them. These are middle- to high-skilled jobs that pay a living wage, but garner little respect, such as precision machinist and automotive technician. So how can these jobs be connected with the "why generation," young people who question why things are done the way they are and want a sense of purpose from their jobs? Perna's plan includes overcoming generational rifts, such as between the baby boomers' "live to work creed" and younger generations' greater concern with "meaningful lifestyle experiences," and emphasizing employment-geared "education with purpose," rather than education for education's sake. Reasonable and thought-provoking arguments all, but a long-form article would have served the same purpose; readers are likely to find this full-length treatise a stretch.
