B = mc2
Business Strategy for a Multidimensional World
Jean-Jacques Dubray and Others
This book can be downloaded and read in iBooks on your Mac or iOS device.
As the DotCom bubble was bursting, a silent revolution started. A revolution that is still hard to fathom, that most people would dismiss in the midst of a world in crisis. Our way of life and our landscape is about to change perhaps as much as it has changed over the last hundred years. Even the way we communicate and interact will evolve to a point and at a speed that no one could imagine today. This revolution, which surfaced on Bastille Day 2008, is the most open and far reaching the world has ever seen, touching nearly every human being, reaching across all continents to the most remote villages. This revolution is not about technology, even though technology is at its foundation. This revolution is about weaving meaningful relationships between people, and with their environment. B = mc2 (Business = Mobile Connected Computing) is a tale of this new world and a set of tools (BOLT) focused on developing the collective intelligence of your organization to help you conquer it. BOLT is a breakthrough path to outperformance that’s simple, fast and precise, so you can act with unmistakable strategic clarity. BOLT is a powerful antidote to matrix maps, dashboards and questionnaires that are failing even the best strategic thinkers. It brings a new language and visual tools to help you envision, perceive and appreciate the customer journey through an entire ecosystem. BOLT is easy to learn and scales from the youngest startup to the largest corporation. Table of Contents Introduction Chapter 1 - The Silent Revolution Chapter 2 - BOLT - Introduction - Systems - Lifecycle Chapter 3 - Formulating a Strategy with BOLT - Introduction - The CEO’s Dilemma - Platform-Driven Product Strategy - Market and Sell to the Lifecycle - Business Integration - Conclusion Chapter 4 - Executing a BOLT Strategy - Introduction - People - Organization - Technology & Information - Conclusion Conclusion Acknowledgments