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Birdseye

The Adventures of a Curious Man

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

Break out the TV dinners! From the author who gave us Cod, Salt, and other informative bestsellers, the first biography of Clarence Birdseye, the eccentric genius inventor whose fast-freezing process revolutionized the food industry and American agriculture.

From Publishers Weekly

Mar 12, 2012 – Although frozen foods made Birds Eye a household name, few were familiar with Clarence Birdseye (1886 1956), developer of the fast-freezing process that became a multibillion-dollar international industry. In the first biography of the eccentric Brooklyn-born inventor, award-winning food author Kurlansky (Cod) brings Birdseye to life as he outlines the twists and turns of his unusual career. In a 1945 interview Birdseye stated that G.A. Henty s 1891 novel Redskin and Cowboy first influenced him to live the outdoor life. Yearning for adventure, he dropped out of Amherst College in 1908 and worked in the southwest as a U.S. Biological Survey naturalist, collected ticks in Montana to research Rocky Mountain spotted fever, and became interested in food preservation in the frozen wilderness of Labrador. Experiments with freezing led to his 1927 patent, which truly began the frozen food industry, yet he had to deal with the same problems Adam Trask faced in John Steinbeck s East of Eden distrust, since frozen vegetables were an unheard-of idea, and no trucks or train cars for frozen food, Birdseye became a millionaire when Post bought his company for $23.5 million. Covering the science behind Birdseye s other inventions along with intimate details of his family life, Kurlansky skillfully weaves a fluid narrative of facts on products, packaging, and marketing into this rags-to-riches portrait of the man whose ingenuity brought revolutionary changes to 20th-century life.
Birdseye
View in iTunes
  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Biographies & Memoirs
  • Published: May 08, 2012
  • Publisher: Knopf Doubleday Publishing Group
  • Seller: Penguin Random House LLC
  • Print Length: 288 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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