iTunes

Opening the iTunes Store.If iTunes doesn't open, click the iTunes application icon in your Dock or on your Windows desktop.Progress Indicator
Opening the iBooks Store.If iBooks doesn't open, click the iBooks app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download
iTunes for Mac + PC

Bitter Brew

The Rise and Fall of Anheuser-Busch and America's Kings of Beer

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the Sun

The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day.

From Publishers Weekly

Oct 22, 2012 –  This thoroughly researched and thoughtfully written book takes a look at one of the great American family and business sagas—the life and times of the Busch family of St. Louis, who dominated the U.S. beer industry over five generations. Former journalist Knoedelseder’s (Stiffed: The True Story of MCA, the Music Business, and the Mafia) begins in 1859, when Aldolphus Busch purchased “a tiny, bankrupt brewery that made bad-tasting beer on the banks of the Mississippi River” and transformed it into Anheuser-Busch, an estate “worth a staggering $60 million.” The bulk of the book then focuses on the next generations of Busch alpha males: August A., who survived Prohibition and made Budweiser into America’s first national beer brand; August Jr., best known as “Gussie,” whose purchase of the St. Louis Cardinals—providing “thirty thousand Budweiser drinkers held captive for two to three hours” each game—was “one of the best marketing teamups in the annals of American business” and solidified Anheuser-Busch as the largest brewer in the U.S.; August III, who introduced the company’s first truly streamlined business model, as well as the successful Bud Light beer; and the troubled and reckless August IV, who unsuccessfully fought to keep Anheuser-Busch from being purchased in 2008 by a foreign conglomerate for $52 billion, “the largest cash transaction in the history of American business.”

Customer Reviews

Well Done!

Amazing story that goes in depth of a world most all of us will never know or understand. The rise and fall of the Bush family and thus the company is tragic but the lessons are invaluable. Having watched (from the inside) a company grow to a fortune 50 size only to have the reins turned over to an "outsider", this story seems familiar. The story is compelling, the writing complete.

Great Story

Didn't know very much about the Busch family when I started, but this book really opened my eyes. I felt like the author was very fair in his interpretations. When he writes about the takeover, I was afraid I wouldn't be able to follow along, but he really did a great job of explaining things.

feels like the backstory to an under-appreciated city

While a great read for anyone, this is a must read for anyone who has lived or does live in Saint Louis. I have been here for three years and have had the unshakable feeling that the history of Anheuser Busch is inseperable from the history of this great city. The story here is always gripping and never drags, from the brewing of an iconic (if less than delicious) beer, to the clash of old school business with the globalization and consolidation of industry, to the details of a wealthy family who seems to be portrayed honestly, whether good, bad or ugly.

Bitter Brew
View In iTunes
  • $13.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Nov 06, 2012
  • Publisher: HarperBusiness
  • Seller: HarperCollins
  • Print Length: 416 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

More by William Knoedelseder