The Power of Thinking Without Thinking
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In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.
Publishers Weekly Review
© Publishers Weekly
Outside point of view
This is certainly very interesting subject and author does fairly decent job of exploring it, but it all comes in form of a reporter. Someone looking In from outside. Author does not share any personal experience with the subject and you can distinctly feel the lack of his own experience in the way he does not know how to relate the information he gets across mostly in form of anecdotes you probably already read about anyway if you are interested in the subject. This topic would be much better served by a different author with more personal insight into the issue.
It has the feel to it that author is just writing this to make money rather than being genuinely interested in what he writes about.
The book sort of starts well with a decent introduction of the subject in the first half, but it sort of goes in all directions through series of random anecdotes in the second half and becomes very chaotic without any overall idea being presented or any sort of direction whatsoever.
Go ahead, blink
In fact you should probably skip this entirely and just take a nap instead. This is interesting subject matter assembled with no real cohesion. I would like to take the time to explore these concepts further. With a little more substance this would easily be a
I recommend this book
Very good reading although it is a little complex and abstract sometimes