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The Book of Business Awesome / The Book of Business UnAwesome

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do.
Key concepts include the power of peripheral referrals and how to create content for your "third circle" Explains how to re-recruiting your employees and re-court your customers
Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

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The Book of Business Awesome / The Book of Business UnAwesome
View in iTunes
  • $16.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: Jul 17, 2012
  • Publisher: Wiley
  • Seller: John Wiley & Sons, Inc.
  • Print Length: 272 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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