Brand Is Destiny
The Ultimate Bottom Line
Marc H. Rudov
This book can be downloaded and read in iBooks on your Mac or iOS device.
Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.
CEOs and entrepreneurs will learn why:
Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business.
Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.
Binge read both books.
Very good read. Incredible how "Conventional Wisdom" is wrong in many areas of life. "Brand is Destiny" definitely is the book every CEO should read to change the approach that many companies have today. I came across Marc Rudov's first book "Be Unique or Be Ignored" and when I finished reading it, BD was released. Will read it again and recommend it!
- Category: Management & Leadership
- Published: Feb 07, 2017
- Publisher: MHR Enterprises
- Seller: Ingram DV LLC
- Print Length: 198 Pages
- Language: English