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Brand Revitalization: Creating a Plan to Win

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-Energize Their Brands (ISBN: 9780136043317) Larry Light and Joan Kiddon. Available in print and digital formats.

Build a systematic Plan to Win for revitalizing your brand: stop playing ""not to lose,"" and get your entire organization aligned for the win!

How many times have you heard: ""We all need to be on the same page""? That's the Holy Grail for marketers, managers, and executives. Yet rarely do organizations create that ""one page"" of purpose, actions, and metrics to which all can adhere. A Plan to Win (PTW) does just that.

Brand Revitalization: Creating a Plan to Win
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  • $1.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: Oct 01, 2009
  • Publisher: Pearson Education
  • Seller: Pearson Education, Inc.
  • Print Length: 11 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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