Branding New York
How a City in Crisis Was Sold to the World
This book can be downloaded and read in iBooks on your Mac or iOS device.
Winner of the 2009 Robert Park Book Award for best Community and Urban Sociology book!
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.