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Building a Market

Historical Studies of Urban America - The Rise of the Home Improvement Industry, 1914-1960

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.

Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. 

Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

Building a Market
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  • $52.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: History
  • Published: Aug 21, 2012
  • Publisher: University of Chicago Press
  • Seller: Chicago Distribution Center
  • Print Length: 472 Pages
  • Language: English
  • Series: Historical Studies of Urban America
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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