Building a StoryBrand
Clarify Your Message So Customers Will Listen
This book can be downloaded and read in iBooks on your Mac or iOS device.
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Finally, clarity has been achieved!
I’ve struggled with developing an effective marketing message for a long time. After reading this book, clarity has been achieved. Marketing isn’t as complicated as we are led to believe. The challenge is in simplifying the message. The author lays out the plan to make it happen. Great resource book!
First book I’ve read in 5 years and helped me gain more perspective on my business. The concept of “Story” shared in this book is particularly interesting and points out the consistency in people’s consumer mindset, which I found fascinating to read.