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Publisher Description

The way you describe and discuss your business to customers is vital to their understanding the compelling benefits of using your product, idea, or service, in turn increasing the chances of a successful relationship. That is why New York Times bestselling author Donald Miller has created the StoryBrand process. As a proven solution to the struggle business leaders face when talking about their organizations, StoryBrand provides leaders the ultimate competitive advantage, revealing the secret for helping customers realize why they need what you are offering. Building a Storybrand shares with readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, this revolutionary method will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

GENRE
Business & Personal Finance
RELEASED
2017
October 10
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
HarperCollins Leadership
SELLER
HARPERCOLLINS PUBLISHERS
SIZE
8.7
Mb

Customer Reviews

nathandavidhall ,

Clarity is where it’s at.

This is a jem of a book. I work for a church and even though we don’t sell a product in any traditional sense I was able to learn a lot of things that apply to the non-profit world. Moving people from "here to there" is a a challenge for every leader and having a Story process is very helpful and speaks to us in a language we all can relate to. I’d highly recommend this book.

G.White765 ,

Changed my business and my life!

Amazing book! I would recommend it to anyone. Even if you don’t have a business. It’s very helpful for your outlook on life in general. Thanks StoryBrand!

Tleon95 ,

Good read

First book I’ve read in 5 years and helped me gain more perspective on my business. The concept of “Story” shared in this book is particularly interesting and points out the consistency in people’s consumer mindset, which I found fascinating to read.

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