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Catalyzing Innovation

60 Lines of Thinking to Drive Innovation

This book is available for download with iBooks on your Mac or iOS device. Multi-touch books can be read with iBooks on your Mac or iOS device. Books with interactive features may work best on an iOS device. iBooks on your Mac requires OS X 10.9 or later.


A visual, strategic, inspirational, and user friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively.  Includes a framework, several exercises, and over 750 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives and professors to teach innovation to employees and graduate students.

What's New in Version 1.22

Contains 200 of the latest, breakthrough, global innovations across sectors and 3 new types of innovation (Metrics, Storytelling and Transparency Innovation) in addition to the original 60 types of innovation that contain recent examples.


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Customer Reviews

Great Marketing Textbook!

Very current with lots of specific real world marketing strategies and examples. For practitioners and students looking to learn innovative marketing strategy or to drive corporate innovations. Recommended.


Sharp, insightful and inspiring reads all over. Plenty of forward looking marketing strategy and innovation examples who will definitely open lots of conversations. Recommended.

Wow! Love it!

I love this book, very inspiring and easy to understand. Great examples of innovation from every angle of life. Highly recommended.

Catalyzing Innovation
View in iTunes
  • $14.99
  • Available on iPad, iPhone and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: Sep 07, 2017
  • Publisher: Cherry Press
  • Seller: Magical Melting Pot, LLC
  • Print Length: 350 Pages
  • Language: English
  • Version: 1.22
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

Customer Ratings