60 Lines of Thinking to Drive Innovation
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A visual, strategic, inspirational, and user friendly checklist to help firms & entrepreneurs (business-to-business, business-to-consumer, & non-profits) innovate for strategic growth more methodically, completely, and creatively. Includes a framework, several exercises, and over 750 categorized innovation examples from a wide range of industries and countries. The cutting-edge examples will inspire new product and service developers, and marketing executives seeking to make their marketing tactics more innovative and effective. The last chapter is a guide for executives and professors to teach innovation to employees and graduate students.
What's New in Version 1.22
Contains 200 of the latest, breakthrough, global innovations across sectors and 3 new types of innovation (Metrics, Storytelling and Transparency Innovation) in addition to the original 60 types of innovation that contain recent examples.
Great Marketing Textbook!
Very current with lots of specific real world marketing strategies and examples. For practitioners and students looking to learn innovative marketing strategy or to drive corporate innovations. Recommended.
Sharp, insightful and inspiring reads all over. Plenty of forward looking marketing strategy and innovation examples who will definitely open lots of conversations. Recommended.
Wow! Love it!
I love this book, very inspiring and easy to understand. Great examples of innovation from every angle of life. Highly recommended.