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Che's Afterlife

The Legacy of an Image

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Here Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

From Publishers Weekly

Mar 02, 2009 – Casey, Buenos Aires bureau chief for Dow Jones Newswires, tap dances across history and the globe to examine intellectual property and iconography through the lens of the famous image of Che Guevara captured by fashion photographer Alberto Korda. “Some say that only the famous photograph of Marilyn Monroe, her skirt rising as she stands over a subway grate, has been more reproduced,” writes Casey. The author does not neglect the relevant biographical details or history, but his focus is Che as a brand. He wants to understand why the Korda image remains so compelling to such a wide variety of people and how it continues to represent so many different (and differing) causes; he suggests that the power of Che, the brand, is in its ability to be anything to anyone. The book can feel like a disorderly amalgam of travelogue, visual criticism, biography and reportage—fragments befitting a study of globalized culture. Readers interested in the impact of visual culture or in better understanding the elusiveness of intellectual property rights, particularly in a global marketplace, will find much food for thought.
Che's Afterlife
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  • $11.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Photography
  • Published: Apr 07, 2009
  • Publisher: Knopf Doubleday Publishing Group
  • Seller: Penguin Random House LLC
  • Print Length: 400 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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