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Communicating Locally: There are Very Real Local Differences in Marketing Pharma Products Around the World. Gary Muddyman, CEO and Managing Director of Conversis and Member of the Globalization and Localization Association (GALA), Discusses the Importance of Cultural Customization for Foreign Language Communication and Marketing Materials in the Global Pharmaceutical Industry (Marketing)

Pharma 2009, Jan-Feb, 5, 1

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Description

The global pharmaceutical industry is currently worth in excess of $550 billion.1 As the population grows, ages and is faced with more disease, there will be a substantial increase in the demand for pharmaceutical products. By 2020, PricewaterhouseCoopers estimates that the global pharmaceutical market will be worth $1.3 trillion.2 To successfully take advantage of future growth opportunities in foreign markets, pharmaceutical companies must ensure that all communication materials are culturally customized. Failure to do so could result in unsuccessful product launches. Challenges Faced in Global Marketing

Communicating Locally: There are Very Real Local Differences in Marketing Pharma Products Around the World. Gary Muddyman, CEO and Managing Director of Conversis and Member of the Globalization and Localization Association (GALA), Discusses the Importance of Cultural Customization for Foreign Language Communication and Marketing Materials in the Global Pharmaceutical Industry (Marketing)
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  • $5.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Chemistry
  • Published: Jan 01, 2009
  • Publisher: Via Media Ltd.
  • Seller: The Gale Group, Inc.
  • Print Length: 7 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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