Sega, Nintendo, and the Battle that Defined a Generation
Blake J. Harris
This book can be downloaded and read in iBooks on your Mac or iOS device.
A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads
Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
From Publishers Weekly
© Publishers Weekly
Great history of the times
This is spot history of the times, a great addition to my library of books
Filling the Gap
This is a must read for anyone who has ever spent anytime playing video games. Blake navigates us through the campaign of the early Sega/Nintendo rivalry. A fantastically thorough pick that keeps you turning the pages. If there’s a book to read this summer, then this is it.
Re-living my childhood
I watched the console wars play out on the front lines as a kid. I was a Nintendo guy but very much remember the temptation to go for the cooler Sega. This was a wonderful opportunity to understand the business from the inside out and an excellent book. I can't recommend enough.