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Corporate Bravery

Eliminate Fear-based Decision Making

This book can be downloaded and read in iBooks on your Mac or iOS device.


American culture has become a culture of fear. Parenting methods and advertising messages scream for safety. Terrorism’s threat and the government’s response both tell us to take cover. And, of course, social media’s unending streams perpetually magnify it all.

In this societal context, our business cultures, too, have become cultures of fear. Mistrust is rising between management and co-workers, all seeking to protect personal interests. Advisors push us toward fear-based caution, not opportunity-seeking strategy. External influences — from the media to regulators to competition — focus us on avoiding risks rather than moving boldly ahead. 

Corporate Bravery is a book about freeing your business from being a culture of fear. It starts by considering fear’s impact on decision-making. Then, it explores eight ways that fear can harm culture. Finally, through a three-step process, it shows how to foster a culture that supports engaged employees, provides opportunities for measured risk-taking and innovation, and rewards the brave leadership that drives business success.

Corporate Bravery
View in iTunes
  • $7.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: Sep 15, 2015
  • Publisher: Darrin Murriner
  • Seller: Sparkle Enterprises LLC
  • Print Length: 314 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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