Crafting A Strategy Presents
Making Money With Food
Mark R. Meckler
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Why do so many restaurateurs and entrepreneurs get it wrong? How come I can make great food that people love, I just can’t make any money doing it? The truth is, making great food is very different from making money while making food. Dr. Mark R. Meckler spent nearly twenty years in restaurants and hotels, holding every job in the food industry from dishwasher to Chef de Cuisine. Even as a chef in one of San Francisco’s best restaurants, Meckler wasn’t completely sure which recipes made money and which lost money. Thus began an odyssey that led him to an MBA in hospitality management from Michigan State University, where he studied under Dr. Jack Ninemeier and Chef Robert Nelson, who trained him on how to make money with food. In Crafting A Strategy Presents - Making Money With Food, Dr. Meckler shares the secrets he learned from his mentors and then tested in kitchens and food and beverage departments across the world.
This book was very helpful understanding overall restaurant profitability with special focus on profitability for a brew pub. The knowledge challenged my long standing beliefs for restaurant margins. My favorite part was the authors embedded video on how to engineer a profitable cheeseburger!